In a bid to promote Switzerland as a travel destination amongst the potential Indian travellers and travel trade, Switzerland Tourism recently organised the roadshow in Mumbai, Pune, Kolkata and Delhi. The roadshow saw participation of various hoteliers, transport partners, destinations and the travel trade partners from Switzerland. The key partners consisted of cities of Zurich, Lucerne, Interlaken and St. Moritz, regions such as Lake Geneva Region amongst others. Notably, to lure the Indian travellers, Switzerland Tourism appointed actor Ranveer Singh as the brand ambassador in August 2016 to showcase various shades of Swiss tourism. In 2017, the country saw an increase of 23.4% in the overnight spent by the Indians. Speaking on the occasion, Claudio Zemp, Director- India, Switzerland Tourism quipped, “This year has also been a very exciting one for Switzerland Tourism with the passionate and effervescent Ranveer Singh continuing as our brand ambassador. His charm and energy are unparalleled, and he has showcased Switzerland in a very attractive and diverse light, be it adventure, sports, culture, food, new destinations or experiences. Each year, we see a growing interest among Indian travellers but 2017, thanks to Ranveer, the overnights have been extremely high.”“Our numbers this year are also encouraging, we are up 10% in hotel overnights in the period January to August 2018 as compared to the same period last year. Besides this campaign, we also continue our travel trade campaigns – with regular webinars, training sessions in Tier II and Tier III cities as well our new e-learning modules on the Switzerland Travel Academy,” he added. The roadshow received good response from the Indian travel trade who met and discussed business prospects with their swiss counterparts.Ritu Sharma, Deputy Director, Switzerland Tourism – India said, “Switzerland is the ideal travel destination for everyone because of the diversity in options it offers. It is a 365-day destination that is ready for visitors any time of the year. What also sets us apart in terms of the convenience and ease-of use for tourists is our Swiss Travel Pass – an all on one ticket valid on all modes of public transportation.”“We are happy to note that in the last few years, apart from the metro cities, we have managed to penetrate the Tier II/III markets as well and we see not only group travel but also FIT’s from these cities,” she continued.