men’s industry in recent years, the rapid development, the prospects are quite good, so many franchisees want to join them. How to operate the brand men’s franchise? This is a novice need to think about the problem. After all, investment in men’s clothing store, you need to do the management work, Xiaobian compiled a few points for reference.
shop business is very important in the analysis of the franchise investors men’s values, the investigation of competitive shop, but also thoroughly analyzed their shop near the store because of the commodity and content of the same function, too close to each other and have a negative impact, whether through mutual cooperation to increase the attractiveness of the region. For example, if there are a number of surrounding leisure clothing stores, leisure clothing in the level of competition will naturally fierce, then can dislocation business, will target the ladies or occupation, the effect may be better; for example: if the survey shows that this consumer preference for foreign brands, domestic brands do not love you. You can join the preferred foreign brands. After these issues are clear, you can find a source of targeted.
investment profit analysis first consider the investment funds is their savings. As the savings are hard to come by, it is necessary to take out their own money to open a clothing store need to have a sense of adventure. If it is a sole proprietorship, then all the risks to be borne by the sole. However, for those who aspire to be successful entrepreneurs, there is no risk awareness, it is not successful. A sole proprietorship is a store owned by individuals, the owner can according to their own business ideas to business operation, not only consider the views and ideas of the other partners, is not responsible for the interests of other investors dividends. Therefore, the sole owner of the shop, the higher the efficiency, is conducive to give full play to the wisdom of the owner. Owned shop often does not have sufficient funds as a turnover, but usually not disposable, put all their savings to investment, should be gradual, doing additional investment so as not to lose, cause more setbacks.
display of goods to have the layout of marketing attractive brand menswear franchise, characteristics, texture and the concept of effective and reasonable store layout can properly show the clothing, to help consumers feel a full range of commodity information, increase the impression of the product, and the formation of potential profit. According to the main channel, set store slalom comprehensive and effective display of goods, so that customers in the store to extend the residence time is the key to marketing. For example, some large stores often ring or well shaped, small shops are L or anti Y font. Among them, hot money and popular models should be placed on the main channel of the shelf, so that customers can easily see, touch.
brand men’s store combined with the brand image and product characteristics, the design of the appropriate light atmosphere for the product display of the importance of light can be imagined. For the brand men’s store display, the role of light is far more than simply illuminate objects, to meet the needs of people’s visual function, it should be to create space, rendering recommended